A new Sustainability Strategy

We started to redesign our Sustainability Strategy in 2020, motivated by the global changes towards a greener economy, a more diverse and inclusive society, bringing the environmental, social and governance aspects closer to act as agents of change in the construction and renovation market. Additionally, in 2021, we reinvented ourselves as a brand with the Viver Ambientes (Live Environments) concept: our environments exist not for their beauty alone, but also to be lived. Therefore, besides being aesthetically pleasing, they must be functional and sustainable.

What can we do for the world?

As a building company, how can we contribute to society? Based on this fundamental questioning, we worked on three values that we deliver as our brand – wellbeing, impact and care – under three dimensions of performance: consumer, company and society.

Strategic framework

We have then reached a 3 x 3 matrix:
Purpose: Solutions for better living
Brand promise: Live Environments

Our commitments
and indicators

Based on the resulting nine focus areas, we have defined three major strategic commitments:  make the construction and renovation journey easier, ensure sustainable growth by keeping a positive carbon balance, and promote health and wellbeing in environments.  These goals were the basis for setting performance indicators and targets. 


Key Performance
Indicators (KPIs)

Make the construction and renovation journey easier.
  • Investments in initiatives that promote conscious renovation;
  • Investment in initiatives that promote a change in the constructive paradigm; and
  • Professionals involved in our engagement and training programs.
Ensure sustainable growth and keep a positive carbon balance.
  • Carbon balance;
  • Efficient use of inputs and raw materials;
  • Own and fostered areas with certified management; and
  • Procurement by factoring in environmental and social (E&S) criteria.
Promote health and wellbeing in environments.
  • Demographic diversity with representation;
  • Employee engagement and cultural alignment ratio;
  • Digital Transformation Index;
  • Consumer satisfaction ratio;
  • Net operating income (NOI) with eco-efficient products;
  • Water, energy and carbon footprints at the product use phase;
  • Composition and offset of packaging;
  • Net operating income (NOI) from products with technology that promote health and wellbeing; and
  • Wood products with E1 or lower formaldehyde emission.

Aonde queremos chegar

Entre as metas a serem atingidas até 2030 definidas com base na nova Estratégia de Sustentabilidade, destacamos:
R$ 140 milhões
em iniciativas que promovam reforma consciente e mudança do paradigma construtivo, até 2025.
Manteremos o
balanço positivo de carbono,
entre 2020 e 2030.
Dobraremos o percentual de mulheres
em cargos de liderança até 2030.
Vamos dobrar1
a receita com
produtos ecoeficientes
até 2025.
1. Com relação a 2015.