We structured our digital transformation and innovation proposal in 4 work fronts:
1
Purchasing experience: we want to improve the consumption experience and make the sustainability aspects of our products more visible to consumers.
2
Digital retail: we focus on e-commerce and marketplace, also following the international retail market trend of omnichannel solutions.
3
Solutions and services: in the coming years, we intend to be closer to customers and excellence influencers, making the process of choosing professionals easier for consumers.
4
Data analysis: with the extracted information, we are able to clearly understand and monitor the history of consumers, assessing the impact that our products generate and how we can better connect with them.
